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Introducing Workspace Digital:

One WPF Dealer Responses to the Technology Revolution


It’s one of the most critical questions facing just about any dealer today: In a market where technology is driving change on a dramatic scale and where end user demands and expectations are changing equally dramatically, how do you continue to add value and stay relevant to your clients?

In Roselle, IL, George Pfeiffer and his team at BOS Holdings, parent company of WPF member BOS, have come up with an innovative answer to that question. It’s a new business unit called Workspace Digital and its mission is to take the contract dealer’s ability to shape a client’s brand and culture through workspace design and move it out of the physical business environment and into the digital space.

Heading up the venture is George Lucas Pfeiffer, an online marketing veteran who also serves as director of marketing for BOS.

“We’ve seen dealers partnering with A/V companies and computer networking providers for a number of years now,” Pfeiffer points out. “We’re taking that process one step further by offering marketing agency-like services with a strong digital, content and social media focus.”

The logic driving the new venture is clear: What an organization does with its digital space can have just as much of an impact on corporate culture and branding as what it does with its physical space. And if a dealer can help his or her clients shape their culture and branding through the physical space, why not develop the expertise to play a similar role in the digital world?

That’s exactly what Workspace Digital is designed to do, says Pfeiffer, through a broad services offering that includes website design, video production, media strategy, social media, content marketing and email marketing, as well as graphic design, photography and brand identity.

“We believe the most effective workplace cultures are born from both physical and digital workspaces and with BOS and Workspace Digital we can offer a one-stop resource for both areas,” Pfeiffer explains.

The combination, he makes clear, also generates some powerful synergies on the sales and marketing front. Workspace Digital, for example, provides marketing services to BOS and uses its work with the dealership to test out new concepts and approaches before they are introduced to a broader market. The BOS sales team also serves as the primary business developer for digital marketing business.

“Most of the clients BOS serves typically already have robust traditional marketing departments of their own but more often than not, those departments are already running at full capacity,” Pfeiffer points out. “We can supplement existing in-house resources where it makes sense, or provide a more comprehensive marketing solution for clients whose own digital experience and expertise may not necessarily be quite as strong or where they may have only very limited marketing resources overall.”

Workspace Digital can also serve as a key source of consulting and education on the digital space, Pfeiffer adds. The company’s website (www.workspace.digital) provides a wealth of informative articles and video tutorials on ways to make the most of increasingly important social media platforms such as LinkedIn, Facebook and Twitter.

Workspace Digital also serves as a digital marketing agency for the contract furniture industry. Offering professional creative services to both manufacturers and dealerships, the team brings a wealth of experience, expertise and relevant services focused on promoting workspaces. From contract work to full managed comprehensive programs, Workspace Digital provides focused and effective solutions with measurable results.

“BOS as a company has a 70-year tradition of helping its clients secure physical workplaces that are not only productive but that also support branding and culture,” Pfeiffer says. “Workspace Digital is taking that tradition in a direction that is both new and radically different but also very closely related to the work that we’ve been doing for so long. Even more importantly, it’s allowing us to stay relevant for our clients no matter where technology may take them.”

 

Not a member of WPF? We'd like to hear from you...

If you own or run a dealership, you owe it to yourself and your company to find out how membership in WorkPlace Furnishings, Inc (WPF) can benefit your bottom line. Contact Greg Nemchick at 724-771-1452 or gnemchick@workplacefurn.com to discuss today.


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